March 3, 1978 Gusto feature: Jackie DeShannon
March
3, 1978
There First
Mention Fleetwood Mac to Jackie
DeShannon and the singer-songwriter is obliged to set the record straight. “The
only thing I can say,” she insists over the phone from
DeShannon is quite right in claiming
her place as one of the unsung pioneers of the modern sound. Her two big hits –
the Bacharach-David “What the World Needs Now Is Love” in 1965 and “Put a
Little Love in Your Heart” in 1969 – foreshadowed the soft-focused romance that
has won the ‘70s for Olivia Newton-John, Linda Ronstadt and the rest.
“With the radio opening up to
adult-oriented rock,” she says, “I don’t think there’s quite as many barriers
as there used to be. All these years there’s been me preaching about why women
don’t get more airplay. I think since Carole King and ‘Tapestry,’ the companies
are realizing that women buy a hell of a lot of records.”
DeShannon’s realizations have always
been a little ahead of everyone else’s. Born in
She was in the thick of the newly-born
“One of my greatest thrills,” she
says, “has been hearing Bruce Springsteen singing ‘When You Walk in the Room.’
People here from the ‘60s pretty well know me. I’m glad I was here for it. I’ve
seen a lot of people make it and disappear.”
Despite her talent, DeShannon ran
aground on the music industry’s aversion to creative women. Imperial Records
wanted to cast her as a bubble-gum star. She struggled in the studio too, where
producers and technicians weren’t always willing to try for the sounds she
wanted. Nevertheless, she holds no grudges.
“In the beginning,” she says, “it was
very tough, being the only one out here, writing and producing records. All
that has really changed now. You have to do it and keep doing what you believe
in. If you have a dream and put enough effort into it, it’ll happen.”
DeShannon has spent the ‘70s pretty
much out of the limelight, quietly writing tunes and making records. She
married another songwriter, Randy Edelman, who penned Barry Manilow’s hit, “Weekend
in
“There’s a lot of self-editing and
self-rewriting involved,” she says. “What I tell young songwriters is try not
to get married to your first draft. ‘Tonight You’re Doing It Right,’ I just
played it for Jim Ed (Norman, her producer), just fooling around. ‘Don’t Let
the Flame Burn Out’ was the roughest. We tried several different choruses. It
was like Paul McCartney and ‘Yesterday,’ where he started out singing ‘scrambled
eggs.’”
“Don’t Let the Flame Burn Out” put her
back on the charts last fall. For a second single,
“I just knock on wood,” she says. “I
haven’t planned things out any special way. I just try to do artistically what
I feel and not try to grab everything and saturate myself in boredom. ‘Don’t
Let the Flame Burn Out,’ that to me is the real Jackie DeShannon. That is
totally my outlook. No matter what, you always have to have that kind of hope.”
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IN
THE PHOTO: Cover of Jackie DeShannon’s “You’re the Only Dancer” LP.
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FOOTNOTE:
Jackie DeShannon had quite the varied career before she had her breakthrough
hits in the ‘60s – child prodigy country singer, co-writer of that Brenda Lee
hit “Dum Dum” and at least one date with Elvis Presley. Not only did she write
songs with Jimmy Page, she had a romantic relationship with him. Her other
songwriting credits include Kim Carnes’ hit “Bette Davis Eyes.”
This album of hers on

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